Mar 09 2008
Innovative Marketing
Here’s a review of a review of marketing tools nd programs available to our sales executives :
High-Quality Marketing Brochures, Postcards and Flyers
Xpressdocs is the real estate professional’s destination of choice for high-quality direct-mail marketing. Our unique technology and production capability offers you instant access to premium-quality real estate postcards, brochures and flyers and ensures that you receive your delivery the next morning.
- Company subsidy on just listed or just sold postcards mailed
Intuitive, easy-to-use ordering - Easily customizable full-color designs, printed on quality paper stock
- An extensive collection of professionally designed templates
- Instant online proofing to eliminate guesswork
- Complete direct-mail service with flexible address list creation and management options
Exclusive Online Seller Advantage Program
OSA is a leading edge Internet technology tool. It was built to distinguish your listings from competing properties and maximize exposure to qualified buyers. This state-of-the-art art tool equips you with proof that Prudential Real Estate is leading the way for consumers who use the web to find or sell a home.
Wins Listings - Create a Listing Presentation Report that shows the benefits of listing with an OSA subscriber. The report emphasizes our exclusive relationship with Yahoo! Real Estate. It presents current online buyer activity in your listing prospect’s local area.
Maintains Listings and Gains Customer Loyalty - Your sellers receive email alerts on their property - everyday until it sells! Besides this area update, email alerts notify your sellers (1) the number of times their property returned in search results, (2) their home’s property details were viewed, and (3) the times their property was added to a prospective buyer’s portfolio.
Markets Listings and Creates Exciting Selling Opportunities - Display a Yahoo! sign rider with an exclusive Web ID on your seller’s Prudential Real Estate yard sign. When sellers’ enter that number in Yahoo! search, the Web ID sends those prospective buyers the property details for your listings online.
Build Your Own Local Advertisements
The Prudential Real Estate Online Ad Kit provides you with one-stop shopping for your advertising needs. It places some of Prudential Real Estate’s most creative materials and artwork - print ads, billboards, television spots, or radio scripts - quickly at your fingertips. The Online Ad Kit gives you the flexibility to customize ads with your company logo, web address, and office information without using expensive computer programs or graphic artists.
Free eCard Marketing
Prudential offers free eCards including just listed/just sold, general prospecting, holiday greetings, recruiting, and client follow-up. You can choose from over 200 eCards to suit your needs. Customize eCards with personal and property photos or include links to virtual tours, maps for open house visitors, and property flyer information.
1,000 FREE Postcards Annually
Sending postcards is a cost-effective prospecting and stay-in-touch tool. With our Postcard Program, it’s even easier to stay connected. Each full-time sales professional can order 1,000 free postcards (shipping and handling are extra). The same designs are also available as 4-ups in the Prudential Online AdKit.
You can pick and choose the four designs that you would like on a page of mailable postcard stock, write your personal message and print the postcards in your office.
Cut them apart, apply postage and drop in the mail.
Homeselling Proposal
The Homeselling System provides newly enhanced customizable tools for sellers to help leverage the Brand and improve your business.
Customizable to fit your style of presentation. Versions are available in English, Canadian, and Spanish.
- Use as the core of your listing presentation the proposal helps your sales professionals discover the sellers’ objectives, priorities, expectations and concerns.
- Use as a handbook for the sellers to keep as a reference throughout the homeselling process. It is a source of information, a workbook, a place to take notes and a constant reminder of the excellent service your sales professionals are providing.
- Great as a pre-listing piece to introduce sellers to you, your company and the local real estate market. This piece is designed to prepare them for the Homeselling experience.
Homefinding System
These unique products are designed to develop buyer loyaly and generate leads.
In addition to leading potential clients through the home buying process, the materials emphasize the benefits of working with a Prudential Real Estate Sales Associate.
- As a visual aid to guide you through the initial consultation with buyers.
- As a handbook for the buyers to keep as a reference throughout the homebuying process.
- As a source of information, a workbook, a place to take notes and a constant reminder of the excellent service you are providing.
- As a send-ahead document to introduce buyers to you, your company and the local real estate market and to prepare the buyers for the Homefinding experience.
Exclusively for Fine Homes International Specialists
Beautiful marketing materials have been designed for use by certified Fine Homes InternationalSM specialists. These products may be viewed and ordered from Merrill Corporation.
The Listing Presentation consists of two components: one is a customizable Word document and the other is non-customizable PDF file.
View these items in the Fine Homes Marketing Brochure.
Americana Additional Marketing Resources:
- Personalized Signs and Open House Signs
- 100 Free Color Flyers on Every Listing
Personal Promotion and Property Marketing
Customize a myriad of marketing and promotional materials through Prudential’s affiliation with Merrill Corporation.
- Brochures, Business Cards, Letterhead
- Notecards and greeting cards
- Property Marketing Tools (flyers, brochures, postcards)
- Relationship Marketing
- Prudential netMail - targeted Newsletter and Postcard programs
For more tools & services, please visit:
To schedule a confidential interview and learn more about how we can help you take your business to the next level, contact us today! Call 702.320.4397
